Archive for March 6, 2013
If you are a local veterinary practice looking to make expand or reach more clientele, executing an effective veterinary practice marketing strategy could be the difference between your competitors being found, and you.
Veterinary practice marketing is essentially the same as marketing for any other type of business. If you are looking for a fun promotion to help promote your practice, you may want to consider developing a promotion that offers free pet magazines to your clients. Think about it, everyone likes free things, right? So why not offer free give aways of something that you KNOW is definitely an interest to them?
Research has shown that promotional products like magazines and mugs are capable of increasing brand sales by almost double. These items clearly display the details of the brand and therefore ensuring that people remember the brand for a longer time. Another major advantage of products meant for promotion is that they are a method for live advertising.
For instance, if you offer a free pet magazine that gives pet training tips, or vet recomendations from your on site doctors, as well as information about your practice, you not only disseminate your brand, but also give your clients information that they may be seeking. Imagine your magazine sitting on the kitchen counter of your clients’ home, where it can be accessed over and over again.
The real secret to an effective free pet magazine for your practice is to present information to your clients without seeming like you are pushing information or being gimmicky. Visitors will respect your professional, straight forward techniques, so do not over look them when planning your vet the content of your magazine or news letter.
Using free pet magazines or informational newsletters is a great fresh idea to help disseminate your brand, as well as give your clients some informative information. If you have not yet thought about the option, you may want to consider it.